Bryce Barka and his crew figured there was nothing like the old-fashioned Americana of hamburgers to sustain a food truck business. Another team went more eclectic, letting pickles play a prominent role on his menu, while another decided tacos and other Hispanic food would fare best.

In the end, Baseball Burgers, with its all-American menu and wrapped-in-the-flag, red-white-and-blue marketing won the day.